grep life by Jeremy Glover

That’s the last time I buy from Dell

Regrettably, Dell has canceled your recent order for a Dell Nuvi 275T GPS or Nuvi 265WT GPS

Dear Customer,

This is to notify you that, regrettably, Dell has canceled your recent order for a Dell Nuvi 275T GPS or Nuvi 265WT GPS. Due to our error, the system was shown online at an incorrect price and was far below the correct price for that product, Because of the large difference in price, we have not reinstated your order, but we invite you to visit www.dell.com to re-order this item at the correct price.

As specifically noted on our web pages, catalogs, ads, and customer order documentation, Dell reserves the right to cancel any orders resulting from such errors.

We truly value our relationship and reputation with our customers, and we realize the negative impact from these types of errors.

Please be assured that we are working hard to try and prevent these problems going forward.

We are sorry for any inconvenience that our error may have caused.

Regards,
Dell Employee and Education Personal Purchase Programs

Thank you for being a Dell Customer

I think they mean ex-Dell Customer.

When companies make this mistake, they need to stand behind the company and stand up for their customers. If companies realized how much future business they lost from stupid mistakes like this they would honor the deal in an instant.

In the last five years I purchased two laptops from Dell for a total of $4,000. That’s $800/year that Dell will not be getting from me. Think about how many other loyal customers Dell ticked off with this stupid customer disservice move. I would wager that Dell is revoking this deal for at least 1,000 of their customers. Let’s assume that 10% of those customers spend as much as I do on Dell products.

10% of 1,000 is 100 customers. $800/customer/year * 100 customers = $80,000/year that Dell has lost to its competitors.

The deal was for a Garmin Nuvi 265WT which retails on Amazon.com for $217.84 (at the time of this post) and was being sold on Dell’s site for $130 + tax. That difference is $87.84 and at 1,000 customers that’s $87,840. In just over one year, Dell would have broke even by honoring this deal and now has lost many valuable customers.

What a stupid move. Way to go, Dell!

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